While my feelings regarding this particular ad are mixed, the real reason for this post is to express my excitement for the kick-off to what I call Super Bowl Ad Extravaganza, the one day where companies and businesses around the country put all their eggs into one basket and pray that their creative and marketing teams have come up with the ad that everyone will remember days, weeks and even months after football's main event. I remember the commercial that captured everyone's attention last year....The Force: Volkswagen.
With the cost of a 30-second ad continuing to increase, it's becoming more and more important for businesses to make sure their ads are the ones that stick out. And with most of the Super Bowl's audience not caring about the outcome of the game (like me), their attention is solely focused on the commercials. It's to the point where the Super Bowl Sunday is becoming more hyped up for the commercials than the game itself. Therefore, the pressure is on! Who will step up to the plate this year and hit a home-run? Well, we will just have to tune in and find out.